Journal
Notes on how property sales actually work in the field — not theory, but twenty years of practice.
Sales strategy 7 min read
In periods of high interest rates and uncertainty, sales do not stop — the rules of selling change. Five strategies for moving inventory in a flat market.
Buyer psychology 7 min read
Describe the right product to a buyer with the wrong motivation and you will not close. The language, presentation route and campaign structure for two opposing profiles.
Marketing 7 min read
People examine with logic and buy with emotion. Five ways to turn the show home from an expensive exhibition space into an instrument that closes sales.
Development 7 min read
A project's fate is decided on paper, before the architectural drawings are finished. How the unit mix that determines billion-lira investments should be built.
Marketing 7 min read
If the marketing team and the field sales team do not speak the same language, most of the digital budget is wasted. Five rules for genuine alignment.