Kartal Kule

The second strand of my time at EA İnşaat was Kartal Kule. Designed by architect Ömer Çamoğlu, one of Türkiye’s leading practitioners, and drawing its architectural language from the strength of the eagle figure, the project offered 205 home-office units in a next-generation mixed-use format.

Two opposing sales strategies on the same calendar

The value of Kartal Kule lay in the fact that it ran alongside Beykonak Evleri. The two projects were near-perfect opposites:

Running these two projects on the same calendar let me experience two entirely separate sales strategies for two different segments within a single period. Discussing privacy with a villa buyer in the morning and rental multiples with an investor in the afternoon taught me how flexible the language of selling has to be.

Turning architectural identity into a sales argument

The Ömer Çamoğlu signature and the eagle-inspired architectural concept were the project’s distinguishing features. But architectural value does not convert itself into a sales argument — it has to be delivered together with the answer to “what does this design mean for you?” In a mixed-use structure, that answer had to be constructed separately for the resident and for the landlord.

What the period left behind

My time at EA İnşaat brought together real estate development, international business connections, the aviation sector, upper-segment client relations and project marketing. It was the period in which I understood far more firmly that real estate is evaluated not only through square metres and price, but through brand, prestige, experience, location and way of life.